Commodity Cables names Jonathan Wicknig director of sales

Commodity Cables LLC has appointed wire and cable veteran Jonathan Wicknig as director of sales, bringing 12 years of experience across sales leadership, manufacturing and customer-focused business development. The move underscores the Suwanee, Georgia-based supplier’s distribution model and its push to deepen support for distributors and their customers.

Why it matters: - Commodity Cables LLC is adding a sales leader with both manufacturing and commercial experience to support distributor relationships. - The hire is aimed at helping the company match product capabilities with customer requirements in the wire and cable market. - The role matters because Commodity Cables sells exclusively through distributors, including contractors, integrators and other professional buyers.

What happened: - Commodity Cables LLC named Jonathan Wicknig director of sales. - Wicknig brings 12 years of experience in the wire and cable industry. - His background includes sales leadership, manufacturing and customer-focused business development. - Commodity Cables made the announcement from Suwanee, Georgia, on Oct. 15, 2026.

The details: - Wicknig’s career has focused on revenue growth, strategic relationships and solutions that create value for customers and the business. - His manufacturing background gives him perspective on how product capabilities connect to customer requirements. - Wicknig said his approach starts with understanding each customer’s business and what they need from their wire and cable supplier. - Wicknig said he looks forward to working with distribution partners and using his sales and manufacturing experience to build lasting relationships. - Commodity Cables said its sales team supports distribution partners with product knowledge and accessible technical documentation. - The company’s portfolio includes aluminum power products, category cable, copper and low-voltage cable, and portable cord. - Commodity Cables said it provides downloadable specification sheets to help distribution partners evaluate products for customer applications. - Commodity Cables is headquartered in Suwanee and serves distributors across the United States. - The company was founded in 2001 as a manufacturer-representative business. - Commodity Cables later expanded into private labeling and now manufactures a portion of its product line.

Between the lines: - The hire suggests Commodity Cables wants a sales leader who can speak to both technical specs and commercial needs. - A distributor-first model can make product knowledge and responsive support a competitive advantage. - Wicknig’s mix of manufacturing and sales experience fits a business that sells through channel partners rather than direct to end users.

What's next: - Distributors and industry partners can contact the Commodity Cables sales team about wire and cable requirements, product information and purchasing inquiries. - The company directs inquiries through its contact page. - Wicknig is expected to focus on new business, strategic opportunities and long-term partnerships. - Outside work, Wicknig spends time with family and friends, plays golf and supports the University of Michigan Wolverines.

The bottom line: - Commodity Cables is betting that technical sales leadership will strengthen its distributor relationships and support growth across its wire and cable business.